Situation
At o9 Solutions, I led the UX effort across four major planning product lines — Demand, Supply, Retail, and RGM.
Each product team worked in silos with different design standards, minimal exposure to user research, and no unified vision.
This created inconsistent user experiences and slowed collaboration between teams.
Task / Goal
My goal was to unify the UX process across all products, establish a customer-first mindset, and define a scalable UX vision
that could guide both design and development teams across the ecosystem.
Action
- Interviewed 12 end users across regions to understand their challenges, pain points, and expectations.
- Conducted 1:1 stakeholder interviews to clarify business priorities and long-term objectives.
- Partnered with product and engineering leads to co-define a unified experience blueprint.
- Facilitated cross-team workshops to align on user needs, shared pain points, and future journeys.
- Worked with the R&D UX Platform team to translate design principles into scalable components within the design system.
- Mentored junior UX designers and published UX guidelines on the internal microsite for organization-wide adoption.
- Created a strategic PMM UX playbook (vision, design principles, UX KPIs) and set up experience governance.
- Rolled out a unified design system to standardize UI patterns and reduce redundancy.
Result / Outcome
In just six months, we achieved:
- 30% faster time-to-design.
- 25% increase in feature adoption.
- Higher System Usability Scale (SUS) scores and improved task completion rates.
- Refined action buttons in collaboration with Presales — reducing cognitive load and improving discoverability.
- Product teams began speaking a common language around user value, driving alignment and consistency across the product suite.