Situation

At o9 Solutions, I led the UX effort across four major planning product lines: Demand, Supply, Retail, and RGM. Each product team operated in silos, following different design standards with minimal exposure to user research. The lack of a unified UX vision created fragmented experiences, duplicated work, and slowed collaboration across teams.


Task / Goal

My primary goal was to unify the UX process across all product lines, instill a customer-first mindset, and define a scalable UX vision that could guide product strategy, design execution, and engineering delivery across the ecosystem.


Action

  • Conducted 12 in-depth user interviews across regions (APAC, EMEA, US) to capture context-specific workflows, pain points, and unmet needs.
  • Ran stakeholder alignment sessions with senior leaders to prioritize long-term UX objectives and map them to business outcomes.
  • Partnered with product and engineering leads to co-create a unified experience blueprint aligning UI, workflow logic, and data presentation.
  • Facilitated design sprints and cross-team workshops that identified common user journeys and standardized interaction patterns across product lines.
  • Collaborated with the R&D UX Platform team to convert abstract design principles into scalable components within the design system.
  • Mentored junior designers by conducting weekly design reviews, sharing playbooks, and creating a UX knowledge hub on the internal microsite.
  • Authored a strategic UX playbook covering vision, design principles, UX KPIs, and governance models to ensure long-term sustainability.
  • Rolled out a unified design system with standardized UI patterns, accessibility guidelines, and reusable components, cutting redundancy across teams.

Result / Outcome

Within six months, these initiatives drove measurable impact:

  • 30% faster design cycles due to reusable patterns and aligned processes.
  • 25% increase in feature adoption as workflows became more intuitive and consistent across modules.
  • Improved System Usability Scale (SUS) scores and higher task completion rates in usability tests.
  • Streamlined action button layouts (designed with Presales input) reduced cognitive load and improved discoverability for key functions.
  • Teams began using a common UX language, which reduced rework, increased alignment, and set the foundation for ongoing cross-team collaboration.