Situation
At o9 Solutions, I led the UX effort across four major planning product lines: Demand, Supply, Retail, and RGM.
Each product team operated in silos, following different design standards with minimal exposure to user research.
The lack of a unified UX vision created fragmented experiences, duplicated work, and slowed collaboration across teams.
Task / Goal
My primary goal was to unify the UX process across all product lines, instill a customer-first mindset, and define a
scalable UX vision that could guide product strategy, design execution, and engineering delivery across the ecosystem.
Action
- Conducted 12 in-depth user interviews across regions (APAC, EMEA, US) to capture context-specific workflows, pain points, and unmet needs.
- Ran stakeholder alignment sessions with senior leaders to prioritize long-term UX objectives and map them to business outcomes.
- Partnered with product and engineering leads to co-create a unified experience blueprint aligning UI, workflow logic, and data presentation.
- Facilitated design sprints and cross-team workshops that identified common user journeys and standardized interaction patterns across product lines.
- Collaborated with the R&D UX Platform team to convert abstract design principles into scalable components within the design system.
- Mentored junior designers by conducting weekly design reviews, sharing playbooks, and creating a UX knowledge hub on the internal microsite.
- Authored a strategic UX playbook covering vision, design principles, UX KPIs, and governance models to ensure long-term sustainability.
- Rolled out a unified design system with standardized UI patterns, accessibility guidelines, and reusable components, cutting redundancy across teams.
Result / Outcome
Within six months, these initiatives drove measurable impact:
- 30% faster design cycles due to reusable patterns and aligned processes.
- 25% increase in feature adoption as workflows became more intuitive and consistent across modules.
- Improved System Usability Scale (SUS) scores and higher task completion rates in usability tests.
- Streamlined action button layouts (designed with Presales input) reduced cognitive load and improved discoverability for key functions.
- Teams began using a common UX language, which reduced rework, increased alignment, and set the foundation for ongoing cross-team collaboration.